How to Improve Customer Experience Transacting with the customers possessing adequate knowledge of what they intend to purchase is a key factor in marketing in any kind of business. Instances where the customers are knowledgeable on the products they want to purchase the business person will not spend more time in bargaining with the customers. The customer experiences also reduce the cases of impulse buying for most people where one get to purchase what he or she did not intend to buy. Impulse buying mostly comes from a point where the customers are being persuaded by the seller or the need f trying out a different brand of a product The business should make sure that their products are well known by their customers and they position the brand in the mind of the customers by all means to ensure they retain the customers. High experience by customers concerning a product they will always prefer the product in the market. Characteristics of a product that boosts the customers experience include; quality of the service or product. Customers have enough knowledge on the products that are of high quality in market. Among the factors is the existence of the product in the market. Products that can easily be identified in the market make the customers to have more knowledge concerning their existence and they will be preferred over other products. Another factor that improves the customer experience is branding in that products with outstanding brands improvers customer experience. The contemporary society has arisen with scientifically functioning networks that aids in well-organized delivery of services to people. This hence need a person living in the 21st century to learn of the dictates of technology in order to survive. User developed experience is an essential in the present society as technology has creates a platform where users have the ability of serving themselves. This is in line with the person’s attitudes as well as emotions concerning the use of a product or a system. People have the freedom of choosing whether to interact with the computer or not. Nevertheless, almost everybody under the sun has been increasing their expedition in leaning computer as would be more than willing to access the technological services that are one incorporate in almost all business entities. For instance, buying online is one of the services that describe the user knowledge. The contemporary society has created a technique where an individual does not need to go the market to purchase e a product from a company. However, based on knowledge on internet an individual can order for the services at their doorways and receive the products. Besides, purchase of the products has also adopted the online shopping where people do not have to operate on cash basis. Payment is essentially online in almost all online shopping business entities.